Skip Navigation - go straight to page information

News

The IIB University is re-launching

A new lineup and a new approach to the online learning environment of the IIBU.

Linden Dyason is working with IIBU’s CEO, Gene Paplanus to incorporate IIBU’s graduate level content into the new structure.

More

Steve Carey

Steve Carey, IIB Graduate and MD of Breakout Business Services, supports the growth of a leading Australian trade publisher wanting to launch a new range of titles in a specialised non-fiction area.

The problem was getting the ball rolling when existing staff were fully loaded and taking on new staff for an as-yet non-existent project was not an option. We were called in to define the potential of the new market, analyse competitor presence and strategy, and outline attributes and tactics for recent bestsellers.

We recommended six topic areas we demonstrated would reward investment in the new market, detailing key titles to form the backbone of the list. As a direct result of our research the Publisher was confident enough to begin commissioning titles in the topic areas we had specified.

 

 

© Copyright 2009 - 2011, Institute for Independent Business International Ltd (and its suppliers) - see Privacy Notice and Disclaimer